Dubai places third in Expedia’s top EMEA destinations, exceeding Rome and Istanbul

Dubai has been positioned third of most popular destinations for travel in the Europe, Middle East and Africa region during the first quarter of 2018, as indicated by travel website site Expedia.

London was rated as the best city on list, trailed by Paris and Dubai. The UAE city beat the likes of Rome, Amsterdam, Barcelona and Istanbul to take the third spot.

As indicated by the data from Expedia, worldwide demand for travel into Dubai continued to be strong during the first quarter.

American travellers topped the list for inbound travel, up nearly 90 compared to the same period last year, trailed by travellers from the UK, who demonstrated a year on year rise of nearly 45 percent.  

The data also indicated that package demand was increasingly popular for travel to the emirate, with inbound travel showing a growth of almost 40 per cent compared to last year.

Dubai got 2 percent more tourists in the first quarter of the year than in the same period in 2017, as indicated by the emirate's tourism office.

Overnight visitors expanded to 4.7 million in the initial three months of the year, led by a 7 percent increase in travellers from Dubai's greatest market India (617,000) and a 106 percent rise in Russian travellers to 259,000.

The Expedia report credited Dubai's high ranking to its status as one of the world's best shopping destinations. The emirate has in excess of 60 malls and major worldwide brands, and the second-highest density of shopping centres on the planet.

It also boasts a thriving activity and entertainment sector with options ranging from skiing to touring the desert.

Paula de Keijzer, senior chief at Expedia Group stated: “Dubai’s location is just one of the many factors that make it a global hub for travel and tourism. We have seen a steady growth in the number of international visitors to the region and this number is likely to keep increasing as the economy grows, especially with the availability of flights and hotels, and the increase in number of tourist attractions in Dubai.

“For hoteliers, this presents an opportunity to capitalise on this increased demand for travel into the emirate by looking into the travellers origin of country and catering specifically to their needs. For example, tailoring experiences based on language, or offering unique experiences that they might not get anywhere else.”

Hotel supply in Dubai stood at 108,807 rooms throughout 689 properties before the end of the first quarter, rising 4 percent and 1 percent respectively, as per Dubai Tourism.

Occupied room nights during Q1 equalled 8.27 million compared with 7.96 million the previous year and occupancy totalled 87 percent.

Dubai is planning to draw in 20 million tourists every year by 2020 from 15.79 million a year ago.

To help tourism, Dubai has declared plans to present a fixed-price tourist pass for attractions like the world's tallest building the Burj Khalifa and theme parks.



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